Thesis : Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’
As sovereign creators seeking a better, more open form of marketing, we craft a “Tiny World” that draws in the audience we seek to serve and have an impact on
instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.
build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more
NFT memberships give creators a way to strengthen their brands, build communities that have value, and let fans share in the upside as the community grows.
More people, increasingly dissatisfied by these corporate offerings, are compelled into creating their own virtual worlds. The future of the internet, as some have theorized, might consist of micro-communities, enclosed worlds with fewer but more engaged members. Through video games like Minecraft and collaborative worldbuilding projects, which are... See more