Jeff Jordan – who’s been involved in everything from eBay to OpenTable to Airbnb – said off the cuff “the secret to everything I’ve done, and it’s not a secret, is economic empowerment. It is building things that help people make money.”
Curated marketplaces disrupt larger vertical and horizontal marketplaces by creating a community-like feeling around a given niche. Content creators also create audiences centred around their image or specific interests. And so, isn't it logical that content creators should operate their own curated marketplace? It's a match made in heaven.