Jeff Bezos Letter to Amazon Shareholders 1997

• We will continue to focus relentlessly on our customers.• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. • We will continue to measure our programs and the effectiveness of our investments analytically, to... See more

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies.