Jeff Bezos Letter to Amazon Shareholders 1997

Jeff Bezos , founder of Amazon, on the importance of what’s not going to change:

“I very frequently get the question: ‘What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one.

“I almost never get the question: ‘What's not going to change in the next 10 years?' And I submit to you that that second ... See more

My guess is that Amazon’s success is a byproduct, a side-effect of a process driven, flexible, in-the-moment way of being. In the famous 1997 letter to shareholders, which lays out Amazon’s philosophy, Bezos says that their process is simple: a “relentless focus on customers.” This is not a goal to be strived for, worked towards, achieved, and the

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