Jasmine Bina on LinkedIn: #branding #brandstrategy #strategy | 13 comments
by Jasmine Bina
updated 14d ago
Jasmine Bina on LinkedIn: #branding #brandstrategy #strategy | 13 comments
- “The Official Future” tells us to “think exponentially, act incrementally,” beckoning us to utilize foresight in service of the ever-expanding present systems of quantifying, micro-analyzing, extracting, consuming, and automating. This way of futuring is at the heart of Epistemic Uncertainty. “The Emergent Future” instead challenges us to “ think t... See more
from The Future Thinker’s Dilemma
Nicole Woods and added
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
from The 4 Phases of Culture Brands by Jasmine Bina
Keely Adler added