updated 3mo ago
J.Crew’s ‘The Bear’ Collab Celebrates the Show’s Best Characters
- Young viewers “have a strong connection to our boys; they wanted to dress like them and play along,” Vashketov says. “They believe Vlad and Niki to be their friends. Creating merchandise was a very natural and organic step for our brand.” After selling T-shirts and blankets, the family is branching out. Up next: toy lines from Playmates and Zuru ca... See more
from YouTube creator economy flourishes with $30 billion payments by Aaron Pressman
Sam Blumenthal added
- The TikTok videos gained approval from Julia Quinn, the author of the “Bridgerton” books that inspired the TV series; the cast members of the show; and Netflix, which gave Barlow and Bear’s lawyers the green light for them to make their songs into an album, the duo said.
from TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022) by Julia Jacobs
Jessica Ryan added
- It still services the core Zara customer (trend-chasing, deal-seeking), but it adds aspirational dimension to their consumption. Getting a $9 turtleneck feels more aspiring with Sasha Pivovarova’s editorial next to it.
from Deconstructing Zara's strategy by Ana Andjelic
sari added