J.Crew's CMO on hype, hiring and brand trips.
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J.Crew's CMO on hype, hiring and brand trips.
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that... See more
been gone for a bit, did i miss anything big?
Hype versus halo is a matter of strategy.
Hype means creating intense publicity and promotion meant to spur excitement and anticipation around a brand’s products or services. It is a preferred strategy across culture industries, from entertainment to food, music, art, design, fashion and luxury to consumer packaged goods and travel.
Hype means creating intense publicity and promotion meant to spur excitement and anticipation around a brand’s products or services. It is a preferred strategy across culture industries, from entertainment to food, music, art, design, fashion and luxury to consumer packaged goods and travel.
Hype vs Halo
Introducing our new month feature, Brand Marketing Case Studies. In this series, we’ll delve into the creative strategies that have defined some of the world’s most iconic and influential brands.
For Volume 001, we turn our attention to @jacquemus, the visionary label founded by @simon_porte_jacquemus. From the brand’s... See more
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