These historical patterns show us it is entirely human to turn to the supernatural, conspiracy, spiritualism and the occult in our effort to make sense of how new technology and media might change us, both individually and collectively. It is one big cope, to regain a sense of control in a time of uncertainty and difficulty.

Conspiratorial thinking is no longer just for the tinfoil-hat crowd. The very structure of the internet encourages a kind of hyper-paranoia, where every piece of content feels like it’s leading somewhere bigger.

The way platforms serve us information—fractured, unpredictable, contextless—creates a feeling of constant destabilisation. What’s real?... See more

What kind of memetic monsters evolve in a primordial stew made of fractalized identities, multipolar geopolitics and viral media? Conspiracy theories, of course.