Saved by Sanjay Pushparajan and
It’s Cool to Have No Followers Now
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
“A quiet shift is taking place”: On being a creative in the age of content
Matthew Prebegitsnicethat.com
This recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations, which in the course of the past decade have taken over our digital platforms. Today’s automated social-media feeds deliver increasingly indistinguishable content now sometimes generated by artificial intelligence;
... See more