They don’t have the foundation, people, resources, preparation, legwork, or adversity tolerance to execute what drives their success independent of circumstances.

Neutral thinking is a high-performance strategy that emphasizes judgment-free thinking, especially in crises and pressure situations. It is the cornerstone of what I teach the athletes and teams that employ me. The thing about neutral thinking that resonates with so many elite athletes, most of whom are deeply skeptical of any self-help, is that

The biggest piece of that repositioning was an ad campaign built around something a convicted murderer had said just before he was executed by firing squad.

we are “defined in the present.” This is the idea behind the “one play at a time” cliché, which became a cliché because taking things one play at a time has proven to be an effective course of action. It’s anchored in the concept that each moment has a history and life of its own.

Sports is a business. Teams are no different from Google, Microsoft, Safeway, or any other company—except the environment is more cutthroat. The best earn promotion, and those who can’t maintain the standard are let go. You win or you get fired. This is the world I work in. These are the standards.

Thinking neutrally also helps you concentrate when other factors are swirling around in your life. I’ve had to do that in recent years while dealing with my divorce. Dramatic life events tend to introduce a flood of emotion. Staying neutral can help you manage that

Even if you aren’t a manager, you have to lead yourself. (And if you lead yourself well, you may get promoted and wind up leading others.) If you’re a parent, you have to lead your children. Everyone needs to know how to lead, and everyone needs to know how to recognize effective and ineffective leaders and understand why those people succeed or

Simply put, you are spending $2,000 to send your son or daughter to one of IMG’s academies for a week. Don’t you want to feel like you eked out every gain possible? This last $350 helps insure and protect the $2,000 investment. I’d ask them about the influence they thought the mind had on their son’s or daughter’s performance. Did they have access

What is pressure really? Pressure means you have ambition, and that ambition can be in any area of your life. That squeezing feeling of pressure is no different whether you are Russell Wilson in the tunnel in Glendale, Arizona, with “Bitter Sweet Symphony” playing and Tom Brady across the field or you are a CFO preparing for an earnings call with