"It's not what a movie is about, it's how it is about it." -...

"It's not what a movie is about, it's how it is about it." - Roger Ebert applies to every creative project

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Like Rogert Ebert said:

"It's not what a movie is about, it's how it is about it.”

Rogert Ebert: "It's not what a movie is about, it's how it is about it.”

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above

Carly Ayres • On substance with style

and added

So, I’ve developed an eye for what's personally novel or different. Anything that isn't that, I let it be a wind that blows by. If my antenna picks up that there's something truthful there, I dig in. Otherwise, it doesn’t bother me.

Sam Liebeskind added

Yancy Strickler

“I like it when people make clear artistic decisions,” he said. “In a time of so-called A.I., personality becomes even more important.” Using technology to randomize content and narrative, he added with a laugh, “becomes a little bit garbage.”

archive.ph

Agalia Tan and added

It’s not really about your content as much as it is about the context. That’s why I think people are more interesting than brands of media here, especially as many larger institutions become empty shells of themselves. I’m less interested in where that content is published and more interested in who created it.

andrea added

I fully agree with this take

Originality is the confluence of content and form—distinctive choices of subject plus a unique shaping of the telling.

Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting

I was a film geek. Film geeks don't have a whole lot of tangible things to show for their passion and commitment to film. They just watch movies all the time. What they do have to show is a high regard for their own opinion. They've learned to break down a movie. They understand what they like and don't like about a film. And they feel that they're

Erlank Pienaar added