Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above

“I like it when people make clear artistic decisions,” he said. “In a time of so-called A.I., personality becomes even more important.” Using technology to randomize content and narrative, he added with a laugh, “becomes a little bit garbage.”

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

creativity is the world’s greatest recycling program

“Everything I do is just personal taste and it’s what [my book The Creative Act] is about. Really, for [people and artists] to trust in themselves. Make something that speaks to themselves. And hopefully someone else will like it. But you can’t second-guess your own taste for what someone else is going to like. It won’t be good. We’re not smart eno... See more