had an ad agency principal client once leave a voicemail message for a prospect who had negotiated in good faith then let the last two messages go unanswered. My client’s message to him was, “I’ve left you a few messages now and not heard back from you. If this is how we’re communicating now, I’m wondering what’s it going to be like if we actually

Stay in the picture. You are easily forgotten by busy people, remember that. The key then is to find ways to stay relevant and fresh. Drop emails and questions at an interval that straddles the fine line between bothersome and buzzworthy. It’s easier to keep something alive than it is to revive the deceased . . . but it’s on you to keep the blood