Issue 37: A Bulletin for Big Ideas and Better Business
updated 1mo ago
Issue 37: A Bulletin for Big Ideas and Better Business
my own company, Brass Check, which has carved out a niche pushing clients toward creating and marketing work to last.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
- Generational marketing has been hollowed out by crude stereotyping and an obsession with youth. Our sustainability agenda remains hooked on techno optimism and the myth of green growth. Our diversity push has spawned a whole new industry for awards but continues to eschew anyone over 40 or who didn’t go to the right school. We ignore people’s need ... See more
from Burst your bubble… about empathy | WARC by Ian Murray
lili added
Some thoughts on today's brand and marketing values. Mike Evans added
- We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
from Rise of Subscriptions and the Fall of Advertising by Bob Gilbreath
sari added
- Source: Fast Company
from Sizzler is back from the brink with a shiny new brand and ambitions to match