In an era of information abundance, the ability to filter effectively has become a premium skill. Good taste is cultural literacy: knowing the right references, understanding history, and recognising what matters beneath the surface noise.

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more