If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Watching: “The Pitt” (Max)

This suggestion probably should come with a medical warning—because I worry you’ll inhale the 15 episodes of “The Pitt” at a pace fast enough to jeopardize your health. The series debuted to a somewhat muted response right after Christmas but has since steadily attracted more and more attention, hurtling toward its season... See more

If you’re going to lock in to anything *good* it needs to be shocking enough to hold your attention. The BBC TV show from earlier this year, What It Feels Like For a Girl , is a smart dramedy wrapped in a coating of real bitchiness and sexual bravado. It’s about a gobby teenager in Nottingham, England discovering their queerness in the time before... See more

Ted Lasso is a show that’s a bit confused about whether it represents a return to the classic sitcom on a streaming platform or an opportunity to move past that form into something different and more shapeless.