Is TV’s next sure-fire hit, “Disclaimer”, a must-watch or a dud?

The subscription model means content providers are paid regularly no matter the quality and quantity of the product. Makes sense – being paid on a regular basis before you make content is awesome, but in this subscription economy, we have lost the ability to place value on each individual film. If the company spends time and energy on only certain ... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

The fact is, brand-centric content is optimized for driving revenue, not for the quality of original content.