The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Decades of propaganda about television being bad for you in the twentieth century created this anxiety, but the promotional machine around those early twenty-first-century shows made it chronic: the bizarre need for artists to disavow the medium they work in, and for viewers to disavow the thing they enjoy.