Is "Social" an Enduring Category or Just a Phase?

Social media, ultimately, is mostly just about entertainment, not utility. And that’s just more precarious ground to be on than say, if you were truly a utility-based network. Like if you have a network like Uber or Lyft, I mean, you’re ultimately about getting someone from point A to point B. That’s not really an entertainment-based product. So yo... See more

On the deflation side, social networks can get less cool as more people join. The canonical example here is what happened to Facebook when parents started joining: all the young people left for Instagram and Snapchat. Social networks need to be analyzed based on more than their network effects... There are three axes for analyses: Social Capital, U... See more

It's hard to get around that, but the way you can do it is if you build in utility. And I think that is largely because advertising was a hell of a drug for these companies for so long. That is why all these big internet advertising platforms were slow to become marketplaces, because it would have a temporary negative financial impact. Th... See more

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n

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Now, if your platform is in good health, with a vibrant, creative user base, and your recommendation algorithms do a good job of quickly assessing your users’ preferences, then it might work out for you. But if your user base is slowly atrophying due to the network decay I described above, or if your algorithms are pretty mediocre at understanding ... See more