Is "Social" an Enduring Category or Just a Phase?

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n

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One way I like to think about this is whether there is a default “verb” that is changing the way people think about the world. Five years ago, we were not a world of sharers, but Facebook changed that. Now, when we see an interesting link or picture, for many people, the first instinct is to “share” it with friends. Tweet, Snap, Connect, Friend, Pi

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