By 2028, Millennials and Gen Z will combine to become the largest voting age population in the nation. Even with that massive generational shakeup looming, there remains precious little research and in-depth analysis on how younger Americans think about politics and society.

A hard pill to swallow: gen z showed up more conservative than boomers this election.

Bet you didn’t have anything that predicted in your “gen z culture” deck. Worth reflecting on why.