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The pandemic is accelerating one of the most important trends of the Internet: the creation and normalization of virtual worlds and virtual economies.
Rex Woodbury • Virtual Worlds and Virtual Economies
We are currently living in a time when the lines between fantasy and reality are blurring and virtual worlds are creating room for new rules of self-expression and identity. Success in virtual realms like the metaverse won’t be driven by those who adhere to traditional norms but by those willing to establish entirely new ones.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
But crucially, the Metaverse will also lead to the establishment of many new entertainment franchises and consumer-facing brands. This is because new access technologies do more than shift how consumers access content. They change the content itself.
Matthew Ball • Content, Services, and Asset Businesses in the Metaverse — MatthewBall.co
ultimately how this is going to evolve in a lot of ways for brands is that this is almost going to seem for a lot of them like the next generation of social media.
Dean Takahashi • Craig Donato interview: How Roblox navigates brands, UGC, and the metaverse
Consequently, products for those invested in the future of the metaverse will become increasingly popular (VR hoverboards, digital sneakers, and more) as non-gaming platforms adopt the infrastructure of games, from identity to narrative to game-based mechanisms for achieving social status.