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There’s a change happening in how we express ourselves in the digital world and it’s giving rise to the emergence of what’s been termed Direct-to-Avatar Commerce.

"The emergence of the metaverse as a computer-generated scaled shared space means that there will be a whole new (virtual) world where we can express ourselves and potentially introduce a different version of who we are all while playing together, learning together, creating together and more. Essentially, we think of the metaverse as the next glob... See more

For Gill, “if you are a consumer company, Unreal or Unity should be added to the stack of how you think about running your business. Period. It’s as important as a website, mobile app or social media was.

“Direct-to-avatar (D2A) refers to an emerging business model selling products directly to avatars (D2A) - or digital identities - bypassing any supply chain management like dropshipping, logistics of how to get a physical product to a consumer's door,” said Ryan Gill, co-founder and CEO of Crucible. “

“It would be a mistake to think of this like a digital billboard in video games. The opportunity is to give brands a full presence within these new worlds, Louis Vuitton designed the championship trophy for League of Legends and Gucci created an entire in-game tennis tournament called the Gucci Open.