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Brands look to VR e-commerce to replace the in-store experience

Most of today’s consumer tech giants monetize through ads: Facebook, Google, Twitter, Snap, YouTube. Virtual worlds are the next generation of consumer tech, and they’ll monetize through commerce—through virtual economies and marketplaces.

Rex Woodbury • Virtual Worlds and Virtual Economies

Into The Void

Piers Kicks metaversed.net

An incumbent like Meta - with its cash cow “blue app” and Instagram, and its under monetized other products - is an interesting player in the metaverse because it can afford to experiment with new monetization models and user-incentives under some of its massive digital-first product lines (Oculus, Whatsapp, and Messenger), without jeopardizing its... See more

Ryan Selkis • Crypto Theses for 2022

The companies that will shape the upcoming multiverse era of social media

Eric Peckham techcrunch.com

Content, Services, and Asset Businesses in the Metaverse — MatthewBall.co

Matthew Ball matthewball.vc

Beyond Broadcast and Social Media: Game Engines are the New Reality Engines

Mike Seymour medium.com

I can imagine that in the not-so-distant future, retail will be revolutionized by the metaverse. Sometimes I don’t want to buy something on Amazon. I go to a store because I want to pick it up and I want to see it. I want to find out if it fits me. A lot of that will be things we can do in the metaverse. We can create avatars that have the same pro... See more