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For Gill, “if you are a consumer company, Unreal or Unity should be added to the stack of how you think about running your business. Period. It’s as important as a website, mobile app or social media was.

“It would be a mistake to think of this like a digital billboard in video games. The opportunity is to give brands a full presence within these new worlds, Louis Vuitton designed the championship trophy for League of Legends and Gucci created an entire in-game tennis tournament called the Gucci Open.

There’s a change happening in how we express ourselves in the digital world and it’s giving rise to the emergence of what’s been termed Direct-to-Avatar Commerce.

"The emergence of the metaverse as a computer-generated scaled shared space means that there will be a whole new (virtual) world where we can express ourselves and potentially introduce a different version of who we are all while playing together, learning together, creating together and more. Essentially, we think of the metaverse as the next glob... See more

“Direct-to-avatar (D2A) refers to an emerging business model selling products directly to avatars (D2A) - or digital identities - bypassing any supply chain management like dropshipping, logistics of how to get a physical product to a consumer's door,” said Ryan Gill, co-founder and CEO of Crucible. “