Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
by Adam Alter
![Preview of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked](https://m.media-amazon.com/images/I/41gW5ttHucL.jpg)
updated 2mo ago
by Adam Alter
updated 2mo ago
motivated perception, happens automatically all the time. It’s usually hidden to us, but Balcetis and Dunning were clever enough to find a way to unmask the effect.
Goals function as placeholders that propel you forward when the daily systems that run your life are no longer fulfilling. Echoing Adams and Burkeman, Polk told me that the key is to find something that brings you small doses of positive feedback. He also believes that wealth
we should acknowledge how serious they are, how much harm they’re doing to our collective well-being, and how much attention they deserve. The evidence so far is concerning, and trends suggest we’re wading deeper into dangerous waters.
ludic loop when, each time you enjoy the brief thrill of solving one element of a puzzle, a new and incomplete piece presents itself.
“optimal distinctiveness,” and you tend to strike it when you agree with other people about most but not all things. Everyone strikes that balance differently but the beauty of Hot or Not was that it provided both forms of feedback.
Goals function as placeholders that propel you forward when the daily systems that run your life are no longer fulfilling. Echoing Adams and Burkeman, Polk told me that the key is to find something that brings you small doses of positive feedback. He also believes that wealth
that people who rail against an idea are subconsciously drawn to that idea, and two of his disciples, named Seymour Feshbach and Robert Singer, proved him right.
people are motivated intrinsically, even when they aren’t capable of earning extrinsic rewards.
The same is true of gamification: people think about the experience differently as soon as it adopts the hallmarks of fun. Now exercising isn’t about being healthy; it’s about having fun. And as soon as the fun ends, so will the exercise.
They’re distracting because they remind us of the world beyond the immediate conversation, and the only solution, the researchers wrote, is to remove them completely.