Caregiving became a political talking point during the 2020 election and the Biden administration put forth a 2024 budget proposing $750 billion in federal support for caregiving. Alongside this federal focus, there is significant market opportunity for technology that makes this care more accessible and affordable.

US child care is a $57 billion market (60% in-home, 40% in-center). An additional $22 billion is spent via government subsidies, and the amount of time spent and forgone wages by parents and family members providing unpaid care is orders of magnitude larger than the actual dollars spent.

Retaining and rewarding caregivers: Demand for home healthcare workers should grow rapidly over the next ~8 years. The Bureau of Labor Statistics estimates that between 2018-28, the number of jobs will increase 36%. Average growth across industries is 5%. That's set to exacerbate existing issues for personal care providers, namely, retention and... See more