Distribution and conversion models for consumer startups

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Saved by sari

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CAC: Customer Acquisition Chaos - by Rex Woodbury

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(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common: - High margins & high AOV - Business model is focused on retention - Cross-border activation is simple - Product is a consumable & impulse buy

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The Cold Start Problem: Using Network Effects to Scale Your Product

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amazon.com

Cover of The Cold Start Problem: Using Network Effects to Scale Your Product