INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
Dee Hockdeewhock.comSaved by sari
INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
For starters, the value of creative work will shift from outcomes to process and ingenuity. The original idea, the judgment, the innovations in process, and the story become more important than ever. As any art collector knows, in a fine art gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the ar
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
In the industrial world, the main unit of input was man-hours. In post-industrial work, the main unit of input is concentration.
Dror Poleg • Slack and the Imaginary Economy.
scope will change as smart companies aggressively shift their offerings from high physical content to high knowledge content. Knowledge content is harder to create and is often more highly valued by customers.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Identifying and defining the hierarchy of mental content, which, in order of increasing value, are: data, information, knowledge, understanding, and wisdom. However, the educational system and most managers allocate time to the acquisition of these things that is inversely proportional to their importance.
Russell Ackoff • The Systems Thinker – A Lifetime of Systems Thinking - The Systems Thinker
Content products talk to humans, while software products talk to computers. That’s why the value of content decays faster than the value of software. And it’s also why software is the better business.