For creators, Rally is the entry point to a whole new way of monetization and community management. Rally smooths the adoption process for a creator to launch their own economy and provides intuitive APIs that allows each creator coin to act as programmable money that creators and artists can integrate anywhere they engage with their audience.

Every audience will turn into a community, and every fan will turn into a partner. With Social tokens and Creator DAOs, you'll have the power to incentivize anyone to help you achieve broader goals, meet new people and collaborate with others. DAOs, compared to traditional companies, are open, global, and transparent.

What does it even mean to co-own a community? To make this concrete, suppose you're a YouTuber named Jimmy with 10,000 fans. Instead of asking fans to pay to subscribe to your YouTube channel (letting YouTube take 30% of your revenue in the process), you ask them to buy and hold $BEAST tokens.