Introducing metalabel | Metalabel

When we consider labels as a category, we can observe a few core functions. Labels:

• Identify a perspective or purpose to stand for and promote


• Sign and support people that further their purpose or POV


• Direct resources (funding, promotional support, social clout, context) to releases and ideas in line with their purpose, establishing those ideals in cu

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Today we associate the label form with major record labels and their legacy of rent-seeking, corporate sterilization, and shady accounting. But projects like the Wide Awakes are distinct from the 20th century labels we’re used to.

While 20th century labels exist to maximize profits, a project like the Wide Awakes exists to promote ideas.

While 20th c... See more

The Creator Economy is creativity in single-player mode. Every creator for themselves.

A metalabel is creativity in multiplayer mode. A model for collaboration, collective world-building, and mutual support.

But the truth of the Creator Economy myth has become clear: billion-dollar platforms turning people into content factories and offering little in the way of creative support, financial security, or context in return.