Introducing Brand mRNA

If your Brand DNA keeps you recognizable, your Brand mRNA keeps you relevant.

In biology, mRNA (messenger RNA) is what translates static genetic code (DNA) into action. While DNA holds the blueprint, mRNA reads the environment, interprets what the body needs at that moment, and sends out temporary, adaptable instructions to create proteins, the building blocks of life.

We see brands in much the same way.

If Brand DNA is a fo... See more