Interview With Todd Rogers: Author of Writing for Busy Readers
The TL;DR
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
Surprising lessons from 20,000 experiments
25-50 word cold emails are getting 67% more replies than the average 125-150 word cold email