M&S Food Porn

• Marks & Spencer's food advertising uses slow-motion visuals of food, dubbed "food porn," to trigger primal responses.


• This technique, focusing on food in motion, dramatically increased sales, exemplifying multi-sensory marketing.

Transcript:

Phil Barden

So my second example is Marks& Spencer's in the UK, which is an upscale retailer. And

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Apple Packaging Ritual

• Apple uses engineers, not designers, who spend months perfecting the unboxing experience.


• They focus on the feel, tactility, and layout, creating a sense of anticipation and reveal.


• This triggers novelty seeking, curiosity, and surprise, enhancing the perceived value.


• The minimalist design and intuitive layout further

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