Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.

Instagram remains the most influential and vibrant catalog of visual culture on the planet. Unless it somehow blows the opportunity, it should be able to use that to drive discovery and commerce business over the long run.

Powered by Instagram Checkout feature, social commerce means buying from people we follow, rather than going to actual stores and brand websites. Quite an oxymoron, social commerce represents the ultimate merger of money and influence, economy and culture, self-monetization and self-promotion. It turns consumption into creativity and blurs the... See more

There are large indicators that there is major demand for more sophisticated social commerce in the US marketplace already. An obvious example of this is Instagram, which has over one billion users and is now, arguably, one of the world’s largest social shopping platforms. Similarly to Pinduoduo, Instagram has fostered a browsing-based feed from... See more

Influencers are the future of discovery-driven, brand-centric commerce. This means that they’re juxtaposed to Amazon and search-driven, brand-agnostic commerce. Picks and shovels like Shopify and Stripe enable influencer commerce.