Instashop

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

While social media has created opportunities for purchase inspiration similar to a beautifully-merchandised department store window, we’re still in the early days of Instagram Shops. Replicating discovery in the way that people organically find things in-store has so far proved elusive, resulting in fewer opportunities to grow transaction size.

Seven months after adding live video to its social commerce app, Verishop is expanding the feature by building a “pipeline of influencers,” who get paid 10% commission for sales, co-founder and CEO Imran Khan said. It recently brought on Elle magazine as a live video partner.