Instagram, YouTube & TikTok Are Burning Out Their Creators. Here’s How to Fix That.

PTO — What if each year, creators who cross X-threshold of success (views, dollars, whatever) were given PTO from the platform. You get to take a week off from engaging and (a) are not penalized in the algo and (b) you get paid the average amount of your earnings from the preceding 52 weeks.

Limiting Publishing Velocity — Imagine if the platforms themselves created scarcity and toned-down the “most post” overdrive by experimenting with their own versions of healthy rate-limiting (limited publishing windows, capped amount of content per day/week, etc).

“Seasons” — one aspect of seasons (tv, professional sports) is that they have [drum roll] off-seasons! That’s right! Rest and recovery time built into the meta-schedule, which establish their own expectations for fans as to when content will be available.

My guess is it’ll be different for each product, based on unique aspects of the medium, but here are three potential experiments: