Especially on TikTok, there’s so much remix meme culture. It’s not necessarily 100 percent original. And maybe that’s part of why it’s so hard to translate [TikTok content] to YouTube: for the most part you have to come up with something completely original.

the most important new social networks of the last few years have been notable for not really being social networks at all.

I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.