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Insight from Patrick O'Shaughnessy podcast episode with the Collison brothers: Software is this intersection between creative work and mechanical industrial work, which is why there's a lot of people who have tried to put $1 billion dollars into software but it hasn't resulted in high quality software. It's similar to Hollywood, where you can't just spend $500 million to make a good movie. The whole thing is pointless unless someone has a vision, taste, and judgment. And the hard thing is that it's hard to build robust processes on taste and judgment because there's something unquantifiable about those things.

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience.
We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are
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