Inside the Rise of Emily Weiss's Glossier

They sort of combined Clinique and Supreme. The Clinique side was that it was this easy, relatively affordable, but still aspirational beauty system that could feel like it was meant for a [younger] generation. The products were effective if not insanely innovative. And the packaging and aesthetics around it felt completely of-the-moment and cool.

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She was very fond of saying, “People ask, is Glossier a tech company? Is it a beauty company? And I say, yes.” It was a little bit trendy, a little bit sexy to be a tech company in that age. And if you are a tech company, that justifies the amount of funding you're getting and can potentially raise your valuation.