Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars
Lara O'Reillybusinessinsider.comSaved by Darren LI
Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars
Amazon has built a $15bn+ ‘search ad’ business (retailers just call this marketing)
Benedict Evans • The Great Unbundling
There are two primary types of shopping: search-driven shopping and discovery-driven shopping. Today, Amazon dominates search-driven shopping: 74% of online shopping searches in the U.S. now originate on Amazon.com (much to Google’s chagrin). You go to Amazon and you search “paper towels” or “hand soap” or “laundry detergent.” Search-driven commerc... See more