added by Packy McCormick · updated 6mo ago
Inside Anduril’s Comms Strategy: 10 Rules for Mission-Driven Founders
rob hardy and added
- GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
Vyara Ndejuru and added
- Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more
from Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz by D'arcy Coolican
sari and added