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Insanely Simple: The Obsession That Drives Apple's Success
Simplicity is the love child of two of the most powerful forces in business: Brains and Common Sense.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Simplicity not only enables Apple to revolutionize—it enables Apple to revolutionize repeatedly.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
As those who have worked with Apple will attest, the simpler way isn’t always the easiest. Often it requires more time, more money, and more energy. It might require you to step on a few toes. But more times than not, it will lead to measurably better results.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Simplicity doesn’t spontaneously spring to life with the right combination of molecules, water, and sunlight. It needs a champion—someone who’s willing to stand up for its principles and strong enough to resist the overtures of Simplicity’s evil twin, Complexity. It needs someone who’s willing to guide a process with both head and heart.