If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for... See more

A few ideas from Steve Jobs I found in this book: 1. You will go far with a single idea expressed clearly. 2. When advertising your product pick one feature to focus on. 3. Customers see more choice as more confusion. Steve believed in doing the work for... See more