Saved by sari
Influencer marketing isn't dead
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that... See more
been gone for a bit, did i miss anything big?
Influencer marketing isn’t dead, but it is under the same pressure. Engagement is down (as The Business of Fashion has reported), consumer skepticism is up — especially among Gen Z — and feeds are saturated to the point of visual white noise. When everything looks like an ad, people don’t go searching for better influencers. They start looking for... See more
The Year of the Normie
With over 50 million people worldwide identifying as influencers, and 2 million of them earning $100,000 or more annually according to Goldman Sachs, influencers have emerged as a transformative power in marketing.