What's on Deck for on Deck?

The most straightforward example here is the play-to-earn gaming movement kicked off by Axie Infinity. Axie is neither the most fun game in the world nor the highest-paying job in the world, but it was able to attract over a million players because it offered more money than the games they were used to playing, and more fun (and often money) than t... See more

One thing to understand about user growth for play-to-earn games like Axie is that, while people enjoy playing them, they don’t have to be more fun than games like Fortnite to attract new users. They only have to be more fun than work. That’s a pretty low bar for adoption. As a result, user growth is exploding.

Most games won’t cross the adoption chasm from the early market (crypto enthusiasts) to mainstream market (traditional gamers or low-SES players). Nonetheless, games like Axie are paving the way for others to cross over to a large population of people who want to earn by playing games.