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🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX
Nir Eyalgrowth.design
Friction is defined as a psychological resistance to a given element in the sales or sign-up process. Anxiety is a psychological concern stimulated by a given element in the sales or sign-up process. Reduce these as much as possible and do what you can to increase the users’ motivation and incentive and clarify the value position.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Here are 10 ethical psychological frameworks everyone building apps and products should know: (base from NEOLEMON)
1. Jobs-To-Be-Done
Every tool or service is “hired” by a user for a job they want done—fundamental tasks they want to achieve.
For instance, instead of targeting a demographic (like millennials) for a meal subscription service, a marketin
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