In this article, they slice and dice different email types, so that you can speak the right lingo — and pick the right tools in the ocean of different email platforms.
Jane Portman • Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
here are the seven core parts of AoE:
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series... See more
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series... See more
A personal email newsletter ought to be divided into seasons, just like a TV show.