The five newsletter jobs-to-be-done:
1. 😆 Entertain me (e.g. @TheBrowser)
3. 🤔 Make me smarter (e.g. @web)
3. ☝️ Keep me informed (e.g. @thedispatch)
4. 🤔 Make me money (e.g. @kevinmuir)
5. ✊ Help me feel like I'm part of something bigger (e.g. @emorwee)
Lenny Rachitskyx.comA personal email newsletter ought to be divided into seasons, just like a TV show.
Robin Sloan • Advice for newsletter-ers
The Five Types of Automations
inboxcollective.com