The five newsletter jobs-to-be-done: 1. 😆 Entertain me (e.g. @TheBrowser) 3. 🤔 Make me smarter (e.g. @web) 3. ☝️ Keep me informed (e.g. @thedispatch) 4. 🤔 Make me money (e.g. @kevinmuir) 5. ✊ Help me feel like I'm part of something bigger (e.g. @emorwee)