
In The Plex: How Google Thinks, Works, and Shapes Our Lives

For those sites, the rapid expansion of the web was a problem, a drain on their resources. But because of PageRank, BackRub got better as the web grew.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
After they snared about 15 million of those titles, they tested the program to see which websites it deemed more authoritative.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
In Bangalore, there was a different shopping hunt—an excursion to the market area where the winner of the competition would be the one who haggled best. (Good training for making bulk purchases of computers or even buying an Internet start-up.)
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Google had massive goals, and the entire company channeled its values from the founders. Its mission was collecting and organizing all the world’s information—and that’s only the beginning.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
“We are focused on our users. If we make them happy, we will have revenues.”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
virtually everyone in the United States and everywhere in the wired-up world knew Google.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
They all grew up with the Internet and considered its principles to be as natural as the laws of gravity.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
This is how I put it in the February 22, 1999, issue of Newsweek: “Google, the Net’s hottest search engine, draws on feedback from the web itself to deliver more relevant results to customer queries.”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Authors would have new markets; readers would have instant access to knowledge.