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In the Next Era of Social, Build Rituals, Not Habits
Ritual technology
newsletter.squishy.computerLarge parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.
Small and sincere... See more
Small and sincere... See more
This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history.
As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more
As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more