Can ritual social apps be big, or are they little social? It’s more a question of how big any emerging social apps can become now; very few will ever reach the scale of a Facebook or TikTok or maybe even a Twitter. It’ll depend on format, graph structure, network effects, and, of course, timing. But you could argue that big social will always have ... See more

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere co... See more

2. New social network.