Some things feel different, though—taking a few moments out of my day to play Wordle or post to BeReal. I do these consciously and attentively, as daily rituals, and I’m optimistic that social products can foster rituals, not just habits. Ritual social apps aim to create regular, purposeful moments, even if small ones; they’re at their best as a... See more

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere... See more