"Real-time conversations are exhausting. You can't edit what you say, you can't take time to craft the perfect response, you can't just ghost if it gets uncomfortable." – 18yo, Male, LA.

There is a growing inability to cope with, or unwillingness to deal with, the friction that is inherent to most real-life social interactions (i.e. disagreement, discomfort, annoyance).

In my Midyear Macrotrend Update, I’d mentioned Offline, an agency that recently launched with the thesis that “community hosts are the new influencers.” Speaking with Amy Francombe for Vogue Business, Offline founder Andrew Roth further explains that, “ An influencer or a content creator is focused on producing content — their value is aesthetic or... See more