In Search of New Software Cultures

When people ask, “why do we need new hardware?” The answer is quite simple...

It’s because we aren’t done figuring out how we can interact with computers. The optimist knows that it is worth searching for new land, because if we discover it, the other side is expanded opportunity.

If I had to take a bet of what the majority of iPhone owners are doing right now, it would be very simple → they’re looking at their iPhone. Hardware that powerful, produces an image that is equally powerful and equally shared. The iPhone’s image is one of self-attention.

Each hardware paradigm releases a sort of canonical image that goes along wit... See more

“Why isn’t it an app?” This argument feels like the make change from the inside. We know that’s not how the world works, but it’s hard to see that you’re in water as a fish.

But what’s hanging in the balance is the image-cultural environment of the future. One not dominated by a format monopoly.