In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
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In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector

It takes a lot of self-awareness and a good amount of discipline to come up with a system that maximizes your abilities and minimizes your bad tendencies. Your process is something you continually refine your entire life—what worked for you at twenty- two might not work for you at fifty-two.
It’s through this research that the primordial ooze of ideas is formed—an ooze that will eventually evolve into concepts through brainstorming.
didn’t want my typographic muscles to atrophy—I had spent too much time training them while working for Louise. I gave myself a goal: I would draw one letter a day until I worked my way through twelve alphabets (choosing twelve because maybe I could make a calendar or something at the end of the project). I would work in whatever style I wished and
... See moreJust absorb as much as you can and document the interesting bits—the places where an artist did something unexpected and incredibly imaginative—for use in your work later.
ow that I have a few distinct concepts figured out from my brainstorming session, I may do thumbnail sketches if I’m deciding between a few typographic lockups (different ways the words can be arranged together in a composition).
When making decorative lettering, the decorative bits, no matter how over the top they may be, should make sense and feel like natural extensions of the letterforms themselves, not tacked on and unnecessary.
Yes, you still do get hired to “play your greatest hits” from time to time, but even then, each time you make changes, you improve.
As an illustrator, when you’re commissioned to draw a fire truck, the client has a certain (and very specific) expectation for what that fire truck will look like. They’ve likely hired you because they saw another fire truck in your portfolio and want you to draw them one just like it. As a letterer, you might be commissioned to draw the word Love
... See moreThe typographic lockup and proportions of the page have the biggest effect on the skeleton—if I have to cram a long word onto a single line but still want to give it visual importance, the skeleton must be narrow, the letters taller than they are wide.