In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
Jessica Hischeamazon.com
In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
I put pen to paper in my sketchbook or another notebook and let the ink flow freely, making word-association lists and writing down anything that comes to mind, no matter how outrageous, off-topic, or specific it may seem. You never know what will spark a great concept later. I don’t make pretty mind-maps. The less attractive and organized this lis
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Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
It may take some figuring out, but once you break down your process into distinct stages with rough timelines for each, it will become a lot less intimidating to start projects and also a lot easier to manage your time, come up with price quotes for projects, and so on.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
You can use this to your advantage if you really want a client to pick a particular version, colorizing only that sketch (and showing a few color options), which lets them clearly know it’s your favorite.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
Symmetry in letterform design doesn’t mean perfect mathematical symmetry—you make adjustments to each letterform to create balance between the letter and the white space around it. B, P, and R may all look very similar, but the upper bowls of the letterforms are often different to adjust for letter density and white space.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
Just absorb as much as you can and document the interesting bits—the places where an artist did something unexpected and incredibly imaginative—for use in your work later.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
To find the extrema on any letterform with curves, draw a box around the exterior of the letter and another around any interior counters (the negative space inside the letterform) and look at where the edges of the letter shapes touch the boxes—those are the extrema.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
The Skeleton Usually just a single hairline, the skeleton helps me determine the width of the letters, the x-height, and the general proportions of the components.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
It’s through this research that the primordial ooze of ideas is formed—an ooze that will eventually evolve into concepts through brainstorming.